{"id":455,"date":"2026-04-30T13:09:22","date_gmt":"2026-04-30T13:09:22","guid":{"rendered":"http:\/\/marcus-demo.neonio.net\/domains\/marcus-demo.neonio.net\/domains\/marcus.neonio.net\/?post_type=portfolio&p=455"},"modified":"2026-04-30T13:09:22","modified_gmt":"2026-04-30T13:09:22","slug":"weleda","status":"publish","type":"portfolio","link":"https:\/\/lajeunefillealaprod.com\/index.php\/portfolio\/weleda\/","title":{"rendered":"WELEDA"},"content":{"rendered":"\n
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WELEDA<\/strong><\/h1>\n\n\n\n
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client: Weleda AG
role: Senior Product Designer
industry: Natural Beauty \/ Pharmaceutical
year: 2023
services: Product Design, Ergonomic Research, Sustainable Material Consultation, Form Development
deliverables: Revised 3D product form, material specification report, manufacturing liaison documentation, production prototype direction<\/p>\n<\/div>\n\n\n\n

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Weleda asked a pointed question: what does a 100-year-old brand look like when it’s held in your hand? Their iconic cream needed a new vessel \u2014 one that honored the brand’s heritage while meeting the ergonomic and sustainability standards of a modern consumer.<\/p>\n\n\n\n

I redesigned the tube form to reduce material waste by 18%, improved the dispensing mechanism for single-handed use, and refined the cap proportions to echo the brand’s botanical identity. Old values, new form.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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