WELEDA

client: Weleda AG
role: Senior Product Designer
industry: Natural Beauty / Pharmaceutical
year: 2023
services: Product Design, Ergonomic Research, Sustainable Material Consultation, Form Development
deliverables: Revised 3D product form, material specification report, manufacturing liaison documentation, production prototype direction

Weleda asked a pointed question: what does a 100-year-old brand look like when it’s held in your hand? Their iconic cream needed a new vessel — one that honored the brand’s heritage while meeting the ergonomic and sustainability standards of a modern consumer.

I redesigned the tube form to reduce material waste by 18%, improved the dispensing mechanism for single-handed use, and refined the cap proportions to echo the brand’s botanical identity. Old values, new form.