I work across product design, brand identity, and visual systems — from early-stage startups building their first app to established companies looking to sharpen how they show up in the world. If there’s a real problem to solve and intention behind the work, I’m interested.

Every project starts with discovery — understanding your audience, your goals, and the gap between where you are and where you want to be. From there I move through strategy, concept, and execution, but it’s never a rigid waterfall. Good design is iterative, and I stay close to the work at every stage.

Both. I’ve worked with founders on day one and with teams that have been around for decades. The stage matters less than the clarity of intent. If you know what you’re trying to build — even roughly — we can work from there.

It depends on scope. A focused brand identity usually runs four to six weeks. A full product design engagement can span several months. I’d rather give you an honest timeline upfront than rush something that needs room to breathe.

Mostly: context, candor, and a willingness to push past the obvious. The best briefs aren’t necessarily the most detailed — they’re the most honest. Tell me what you’re building, who it’s for, and what success looks like. We’ll figure out the rest together.